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Building patient confidence in the COVID-19 vaccine

By December 14, 2020No Comments

On 9th December 2020, the first person in the UK received the new COVID-19 vaccine outside of a clinical trial.

The NHS is now offering the vaccine to people most at risk from coronavirus. This will initially include people aged 80 and over, people who work in care homes and health care workers at high risk.

The vaccination programme will expand to other groups as soon as possible and is based on advice from the Joint Committee on Vaccination and Immunisation (JCVI). The aim is to have all the most at risk groups vaccinated by the Spring.

COVID-19 vaccine safety concerns

The vaccine approved for use in the UK was developed by Pfizer/BioNTech. It has met strict standards of safety, quality and effectiveness set out by the independent Medicines and Healthcare products Regulatory Agency (MHRA).

Despite this, there are still a significant number of people who would be reluctant to receive the new vaccine because of safety concerns.

A recent study from Keele University and King’s College London found that, whilst 64 percent of people would be happy to receive the vaccine, 27 percent of respondents were unsure if they would have the vaccination and nine percent reported that they were unlikely to be vaccinated.

The survey also found several factors associated with the likelihood of accepting the new coronavirus vaccine. People who had recently been vaccinated for flu, older people and people with more positive vaccination beliefs were all more likely to want to receive the vaccine.

Promoting COVID-19 vaccine safety in the waiting room

In order to increase uptake of the COVID-19 vaccine in those who are more sceptical, it is vital that any concerns they have are addressed and the message that this vaccine and other vaccines are safe.

To help with this, Public Health England has developed a range of content that supports this message. The content is designed to be shared on social media, websites and other locations, including digital signage screens.

We have now added a range of this content to our Envisage Media library so that it can be quickly and easily added to waiting room TV screens in GP practices, hospitals and other healthcare settings. This can help to reinforce this message whilst patients are waiting for their appointment.

More Information

For more information about using Envisage waiting room TV to educate and inform your patients on a range of services then please contact our team on 0114 243 3896, or email:

If you are an existing Envisage user and would like help adding the new COVID-19 vaccine or any other videos to your playlist then please contact our dedicated technical support team on 0114 399 0010, or email: