New MediaNHS Campaigns

Number of NHS App users doubles in three months

By January 9, 2020 No Comments

NHS digital has reported that the number of patients using the NHS App has more than doubled in the last three months.

Since September 2019, the number of users registered on the app has risen from 91,000 to over 220,000. This follows a campaign focused on encouraging NHS staff to download the app and promote it amongst friends, family and colleagues.

A total of 645 frontline NHS staff have been working as NHS App Ambassadors to promote the app amongst their colleagues and encourage its use. Since the campaign started, more people than ever have booked NHS appointments digitally rather than calling or visiting their local GP surgery. In September alone there were over 1.4 million GP online appointments booked digitally.

Tara Donnelly, chief digital officer at NHSX, said: “NHS staff play an important role in telling people about the NHS App and supporting them to use it. As members of NHS staff, we all use the NHS too and so we’ve been talking to staff about how the NHS App can really benefit them, especially given the busy lives so many lead.

“Our intention is to encourage NHS staff to help people to understand the choices available. This will mean that some people choose to use another tool instead of, or alongside, the NHS App.”

The app was launched in late 2018 and allows users to access a range of NHS services via a smartphone or tablet. It is available to download on iOS and Android devices and allows patients to manage repeat prescriptions, book appointments at their GP surgery and view their medical records.

Continuing to promote the NHS App at practice level is vital to to increasing the number of patients using it. We have a range of videos in our Envisage Media library that will help make patients aware of the availability of the app and its benefits using waiting room TV. These videos can be added to a playlist of content quickly, and are a simple and easy way of encouraging users to download the app in the waiting room.