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Public Health England (PHE) recently relaunched their Act FAST campaign to encourage people with stroke symptoms to take immediate action.

Between March and April 2020, admissions to hospital for stroke fell by 12%. Stroke is a time sensitive condition which means that any delay in getting treatment kills brain cells. This unnecessarily proved to be fatal in the early phase of the coronavirus pandemic.

Anyone experiencing stroke symptoms should seek help urgently. Early treatment can help save lives and also increase the chance of a better recovery, reducing the chance of permanent disability.

Encouraging patients to Act FAST

The new campaign encourages people to act as fast if they are experiencing symptoms of stroke. These signs are:

  • Face – has their face fallen on one side? Can they smile?
  • Arms – can they raise both their arms and keep them there?
  • Speech – is their speech slurred?
  • Time – time to call 999

There are around 100,000 strokes every year in the UK, around one every 5 minutes. This sadly causes about 34,000 deaths per year. Stroke is the fourth single leading cause of death in the UK and the single largest cause of complex disability.

Black people are also twice as likely to have a stroke than white people and are more likely to have one at an earlier age. With COVID-19 already disproportionately affecting these groups, there is an even greater need to ensure that they aren’t being affected by other conditions.

Supporting the Act FAST campaign using waiting room TV

The Act FAST campaign includes TV, Video on Demand, radio, social media, partnerships and PR activity. Activity will also be targeted to ethnic minorities, working with community groups and using multicultural radio and TV channels.

A range of Act FAST campaign videos are now available on our Envisage Media library to add to your waiting room screens. This method of promoting campaigns will become increasingly important as practice waiting rooms start to reopen and the COVID-19 pandemic starts to ease.

More information

For more information about using Envisage waiting room TV to educate and inform your patients on a range of health conditions then please contact our team on 0114 243 3896, or email: enquiries@numed.co.uk.

If you are an existing Envisage user and would like help creating templates or adding any content to your system then please contact our dedicated technical support team on 0114 399 0010, or email: support@numed.co.uk.