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Winter Vaccinations campaign urges public to get flu and COVID-19 vaccines

By November 4, 2021No Comments

It was announced on 1st November that over 8 million people have now received their COVID-19 booster jab.

A total of 8,115,229 people have received a booster jab in the UK, with 45,712,351 people having received two doses (79.5%) and 49,987,055 people having received a single dose (86.9%).

Vaccines offer the best protection against infection and serious illness from coronavirus. That is why this year will see the biggest ever winter vaccine campaign for both COVID-19 and flu. The campaign will play a crucial role in protecting people against becoming seriously ill and reduce pressure on the NHS.

The importance of winter vaccinations

Colder weather traditionally leads to an increase in transmission of viruses, and this will create extra pressure on the NHS during the winter months.

COVID-19 vaccines give high levels of protection against serious illness, but this immunity reduces over time. This is particularly true for older adults and those in at-risk groups.

The latest information from the Scientific Advisory Group for Emergencies (SAGE) shows that protection against symptomatic disease falls from 65%, up to 3 months after the second dose, to 45% 6 months after the second dose for the Oxford/AstraZeneca vaccine. For the Pfizer/BioNTech vaccine this protection falls from 90% to 65% over the same period.

A small change in vaccine efficacy can have a huge impact on hospital admissions. For example, a drop from 95% to 90% would lead to doubling of admissions in those who have been vaccinated. The COVID-19 booster programme is designed to top up this waning immunity and prevent people becoming seriously ill.

Flu is another winter virus that can be very serious, and experts have warned that there may be a significant surge in flu coinciding with continuing or rising COVID-19 cases. Immunity to flu is also predicted to be lower due to the reduced levels of the virus in circulation last winter.

A significant increase in flu in the population would only increase the pressures that the NHS would be under. Therefore, those people who are eligible for a free flu vaccine should be encouraged to book an appointment at either their GP practice or their local pharmacy.

Encouraging patients to get their winter vaccines

The government has recently launched a nationwide Winter Vaccinations campaign to encourage people to get their COVID booster and flu jabs. The campaign includes outdoor billboards, broadcast and community radio and TV advertisements.

The Winter Vaccinations campaign tells the public to “boost your immunity this winter” by getting the flu jab, a COVID-19 booster or both depending on age and pre-existing health conditions. It features the tag line “get vaccinated, get boosted, get protected.”

The campaign television advert features Michelle, an NHS nurse, who explains: “As a frontline worker for the NHS, I’ve seen first-hand the devastating impact both Covid and flu can have in winter. Vaccines offer the best protection and I hope this campaign drives home to the importance of coming forward for your vaccine.”

To help promote the campaign, we’ve added a range of new Winter Vaccinations content to our Envisage waiting room TV system. This new media means our users can now promote the campaign in their waiting room to a captive audience. The content includes the official TV advertisement and other related media.

More information

For more information about the Envisage waiting room TV and patient call system, please contact our team on 0114 243 3896, or email:

If you are an existing Envisage user and would like help adding any content to your Envisage system then please contact our dedicated technical support team on 0114 399 0010, or email: